Construction Small Business Ideas

by admin on September 3, 2009
in Construction Marketing, Construction Small Business

Here is a guide to begin your marketing efforts for your construction small business.

1. Google Maps – aka. Google Local Business Center
Optimizing your listing in the GLBC is the single fastest way to get traffic
flowing in for free. See the Google Maps checklist at the link below.

2. Local Citations
“Citations” are listings or “mentions” about your company on locally
targeted websites and directories. If you get comprehensive listings in all
the best places, you will get the benefit of increased Google Maps rankings,
as well as direct traffic from the aggregate of citations.

3. Google Adwords
Pay-per-click (PPC) advertising is the fastest and most powerful way to get
paying clients coming through your door. (Disclosure: I specialize in
managing Adwords campaigns for business owners across the US.)

4. Organic SEO
Though PPC is fast and powerful, organic SEO is the second most powerful
way to get new clients from your local area. It takes a little longer to get
results, but over 57% of all clicks in Google are in the organic or “natural”
listings.

5. Blogging
Google values fresh content. Readers do too! Believe it or not, Google’s
primary goal for their search algorithm is to be relevant and engaging to
their end user. A blog is an effective way to post fresh content, which helps
your search rankings and engages your prospects.

6. Video Marketing
Videos are a powerful way to get targeted traffic. In addition, videos can be
distributed and syndicated across hundreds of video sharing sites, which
expands your reach and promotes your website.

7. Articles on the Web
Articles are another powerful website promotion strategy. Like videos,
articles can easily be distributed and syndicated using article directories and
ezines, which will do wonders for your website rankings and position you as
an expert and trusted adviser.

BONUS: Keyword Research
The #1 mistake most business owners make online is not doing the initial
keyword research. The best way to add power to your web marketing is by
targeting the keywords that get a high number of daily searches. Rankings
are worthless without search volume.

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